PERQ
PERQ Portfolio Analysis
Apartments.com lead quality +
the PERQ partnership effect
How Apartments.com traffic converts across 1,048 properties in 2025 — and what happens when PERQ lead capture meets it on the website.
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PERQ
PERQ
ILS Performance · Jan–Dec 2025 · 1,048 Properties
01 — Apartments.com Performance
The highest-converting ILS in our platform.
Apartments.com · Lead-to-tour
27.3%
Portfolio ILS avg: 14.6%
Apartments.com · Lead-to-lease
4.5%
Portfolio ILS avg: 1.7%
Apartments.com · Properties
1,048
Widest ILS footprint in portfolio
Lead → Tour by ILS
Apartments.com#127.3%
Zillow19.0%
Apartment List5.8%
Zumper4.9%
Lead → Lease by ILS
Apartments.com#14.5%
Zillow1.8%
Zumper0.9%
Apartment List0.4%
What we're seeing
Across 1,048 properties, Apartments.com delivers the highest lead-to-tour and lead-to-lease rates of any ILS in our portfolio.

More than 1 in 4 Apartments.com leads schedules a tour, and the lease conversion rate is 2.5× the next closest ILS.

The quality of the traffic speaks for itself.
PERQ
ILS Performance · Jan–Dec 2025 · 1,048 Properties
02 — PERQ makes Apartments.com traffic convert higher
PERQ + Apartments.com = More leads, better attribution.
Step 1
Apartments.com
Prospect finds the listing
Clicks "View Property
Website"
Step 2
Property website
Prospect lands on the community's site
PERQ engages
Step 3
PERQ converts
Lead capture turns visitors into leads —
attributed back to Apartments.com
Lead → Tour
Combined
27.3%
ILS direct lead
19.8%
+ PERQ on website
44.7%
+125% lift
Lead → Lease
Combined
4.5%
ILS direct lead
3.5%
+ PERQ on website
5.1%
+46% lift
Why this matters for Apartments.com
When prospects click "View Property Website" on an Apartments.com listing, they arrive at the community's site already interested. PERQ's lead capture technology meets them there — tools like floor plan match, rent calculator, and move-in special convert website visitors into leads and tours.

The result: lead to tour rate more than doubles and lead to lease rate climbs 46%. And every one of those leads and tours gets attributed back to Apartments.com.

More PERQ on your customers' websites = more leads, tours and leases credited to Apartments.com.